Islamabad, July 30, 2015
According to the GlobeScan Canada Study, 66% Pakistanis agree that they can make a difference in how responsibly a company behaves; 30% disagreed. The fieldwork for the survey in Pakistan was conducted by Gallup Pakistan, the Pakistani affiliate of Gallup International Association. This study was conducted in 24 countries, in which approximately 24000 randomly chosen men and women were asked a set of questions. The full report of this study can be requested from Gallup Pakistan.
A nationally representative sample of adult men and women, from across the four provinces was asked, “Would you agree or disagree with the following statement: As a consumer, I can make a difference in how responsibly a company behaves.” In response, 29% Pakistanis strongly agreed with the statement, 37% agreed somewhat, 20% somewhat disagreed and 10% strongly disagreed. According to the average response across 21 countries, 49% people had agreed with the statement and 45% had disagreed.
When the same question was asked in other countries, 72% of the Indians agreed and 20% disagreed; 67% of the people in UK agreed and 32% disagreed. Compared to Pakistan, 6% more Indians believed that they could make a difference as a consumer in corporate behavior and 1% more people in the UK agreed with the statement. Furthermore Pakistan’s trend shows that there has been an increase in the percentage of Pakistanis who claimed to agree with the statement over the years. 41% Pakistanis agreed with the statement in 2009, 66% in 2012 and 66% in 2015. Similarly 38% disagreed with the statement in 2009, 23% in 2013 and 30% in 2015.
Question: “Would you agree or disagree with the following statement: As a consumer, I can make a difference in how responsibly a company behaves.”
Source: GlobeScan Radar 2015
National Survey conducted by Gallup Pakistan
The study was released by GlobeScan and the fieldwork for the survey in Pakistan was conducted by Gallup Pakistan. The recent survey was carried out among a sample of 1000 men and women in rural and urban areas of all four provinces of the country, during December 2014 - May 2015. Error margin is estimated to be approximately ± 2.8-4.9 per cent at 95% confidence level. Further details can be found at the Globescan website: www.GlobeScan.com, or at the Gallup Pakistan website: www.gallup.com.pk.