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Monday, April 27, 2015

Proportion of Pakistanis who read books is low for all kinds of books.

Islamabad, April 27, 2015

According to a Gilani Research Foundation Survey carried out by Gallup Pakistan, 32% Pakistanis read digests/magazines; only 12% read poetry books.

A nationally representative sample of adult men and women, from across the four provinces was asked, “Please tell us if you or anyone in your household reads the following books. This includes books that you read on mobile, tablet or computer.” In response to this question, 23% respondents said they read curriculum books, while 76% do not read curriculum books and 1% did not respond. Regarding digests or magazines, 32% respondents said they read them, while 67% said they do not and 1% did not respond. Regarding novels, 21% respondents read them, while 78% do not and 1% did not respond. Regarding informative books, 27% respondents said they read them, while 73% do not read informative books. Finally, 12% respondents read poetry books, while 87% do not and 1% did not respond.   

According to the rural-urban breakdown, a higher percentage of urban respondents read curriculum books and poetry books. But digests/magazines, novels and informative books are read more by rural respondents. Regarding curriculum books, 18% rural respondents said they read them compared to 28% urban respondents. Regarding digests and magazines, 29% rural respondents said they read them compared to 28% urban respondents. Regarding novels, 21% rural respondents said they read them compared to 17% urban respondents. Regarding informative books, 26% rural respondents said they read them compared to 25% urban respondents. Regarding poetry books, 12% rural respondents said they read them compared to 13% urban respondents 

Question: “Please tell us if you or anyone in your household reads the following books. This includes books that you read on mobile, tablet or computer.”


Source: Gilani Research Foundation Poll (GRF Poll)
Field work conducted by Gallup Pakistan, the Pakistani affiliate of Gallup International Association

The study was released by Gilani Research Foundation and carried out by Gallup Pakistan, the Pakistani affiliate of Gallup International. The recent survey was carried out among a sample of 1691 men and women in rural and urban areas of all four provinces of the country, during April 06- April 13, 2015. Error margin is estimated to be approximately ± 2-3 per cent at 95% confidence level.

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