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Wednesday, March 11, 2015

More than half (51%) Pakistanis claim to have seen TV advertisements for LUX soap in the past few weeks.

Islamabad, March 11, 2015

According to a Gilani Research Foundation Survey carried out by Gallup Pakistan, 51% Pakistanis have seen advertisements for LUX soap within the last two to three weeks; 34% have seen Lifebuoy advertisements.

A nationally representative sample of adult men and women, from across the four provinces was asked, “In the past two three weeks, have you seen the TV advertisements of any of the following soaps?” In response to this question, 51% respondents said they have seen advertisements of LUX soap in the past two to three weeks, 34% have seen advertisements for Lifebuoy soap, 14% have seen the advertisements for Capri soap, 9% saw TV advertisements for Rexona, 7% saw advertisements for Le Sancy, 4% saw advertisements on TV for Safeguard, while 2% saw ads for Dove soap and 1% saw ads for Dettol soap. On the other hand, 21% respondents did not see any TV advertisements for soap, 2% saw ads for other soaps and 1% did not respond.   

Question: “In the past two three weeks, have you seen the TV advertisements of any of the following soaps?”


(Note: This was a multiple response question so the percentage sum exceeds 100.)

Source: Gilani Research Foundation Poll (GRF Poll)
Field work conducted by Gallup Pakistan, the Pakistani affiliate of Gallup International Association


The study was released by Gilani Research Foundation and carried out by Gallup Pakistan, the Pakistani affiliate of Gallup International. The recent survey was carried out among a sample of 1413 men and women in rural and urban areas of all four provinces of the country, during February 2 - February 9, 2015. Error margin is estimated to be approximately ± 2-3 per cent at 95% confidence level.

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