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Wednesday, March 25, 2015

Among social media users, frequency of use in a day is fairly high.

Islamabad, March 25, 2015

According to a Gilani Research Foundation Survey carried out by Gallup Pakistan, 45% of those Pakistanis who use any social media website or service said they use their favorite social media websites or services daily; 34% use them a few times every week.

A nationally representative sample of adult men and women who use any social media website or service, from across the four provinces was asked, “Please tell us, how frequently do you use your favorite social media websites/services?” In response to this question, 45% respondents said they use their favorite social media websites and services daily, 34% respondents said they use them a few times every week, 11% use them a few times every month, while 4% use their favorite social media website or service less than one time per month and 6% did not respond.

Question: “Please tell us, how frequently do you use your favorite social media websites/services?”


Source: Gilani Research Foundation Poll (GRF Poll)
Field work conducted by Gallup Pakistan, the Pakistani affiliate of Gallup International Association

The study was released by Gilani Research Foundation and carried out by Gallup Pakistan, the Pakistani affiliate of Gallup International. The recent survey was carried out among a sample of 325 men and women in rural and urban areas of all four provinces of the country, during February 09 - February 16, 2015. Error margin is estimated to be approximately ± 2-3 per cent at 95% confidence level.

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