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Tuesday, March 24, 2015

46% of those Pakistanis who have heard about Dubai get information about Dubai from TV and radio.

Islamabad, March 24, 2015

According to a Gilani Research Foundation Survey carried out by Gallup Pakistan, 46% of those Pakistanis who have heard about Dubai said they get information about Dubai from TV and radio; 45% get it from friends and relatives.

A nationally representative sample of adult men and women who have heard about Dubai, from across the four provinces was asked, “From which sources do you get information about Dubai?” In response to this question, 46% respondents said they get information about Dubai from TV and radio, 45% respondents get information from their friends and relatives, 22% get information from newspapers/magazines and books, 11% said they get information from friends who live in Dubai, while 11% get it from films, 3% get information through the internet and 2% respondents get information about Dubai from their school or college. 1% respondents did not respond. 
 
Question: “From which sources do you get information about Dubai?”


(Note: This was a multiple response question so the percentage sum exceeds 100.)

Source: Gilani Research Foundation Poll (GRF Poll)
Field work conducted by Gallup Pakistan, the Pakistani affiliate of Gallup International Association

The study was released by Gilani Research Foundation and carried out by Gallup Pakistan, the Pakistani affiliate of Gallup International. The recent survey was carried out among a sample of 1000 men and women in rural and urban areas of all four provinces of the country, during February 09 - February 16, 2015. Error margin is estimated to be approximately ± 2-3 per cent at 95% confidence level.

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