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Thursday, December 18, 2014

Overwhelming majority of Pakistanis consider television the most important source of information for national and international news.

Islamabad, December 18, 2014

According to a Gilani Research Foundation Survey carried out by Gallup Pakistan, 79% Pakistanis consider television the most important source of information to keep themselves updated with national and international news. 

A nationally representative sample of adult men and women, from across the four provinces was asked, “Which of the following sources of information do you usually consider the most important to keep yourself updated with national and international news?” In response, 79% respondents said that they consider television the most important source of information for national and international news, 12% said newspapers are the most important source of information, 5% consider radio the most important source of information, while 3% named journals as the most important and 1% did not respond.
                       
Question: “Which of the following sources of information do you usually consider the most important to keep yourself updated with national and international news?”
    
Source: GRF Poll
Field work conducted by Gallup Pakistan, the Pakistani affiliate of Gallup International Association



The study was released by Gilani Research Foundation and carried out by Gallup Pakistan, the Pakistani affiliate of Gallup International. The recent survey was carried out among a sample of 2562 men and women in rural and urban areas of all four provinces of the country, during November 17 – November 24, 2014. Error margin is estimated to be approximately ± 2-3 per cent at 95% confidence level.

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