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Wednesday, December 17, 2014

Overwhelming majority of Pakistanis use the conventional media to keep themselves updated with national and international affairs.

Islamabad, December 17, 2014

According to a Gilani Research Foundation Survey carried out by Gallup Pakistan, 85% Pakistanis usually use media (radio, TV, newspapers) to keep themselves updated with national and international affairs.

A nationally representative sample of adult men and women, from across the four provinces was asked, “Which of the following sources of information do you usually use to keep yourself updated with national and international news?” In response, 85% respondents said they usually use media sources (radio, TV, newspapers) to keep themselves updated with national and international news. The source of information for 9% respondents are friends and relatives, 3% get updated through the imam of mosque or local religious leader, while 2% usually get updated through national political leaders and 1% did not respond.
                       

Question: “Which of the following sources of information do you usually use to keep yourself updated with national and international news?”
  

Source: GRF Poll
Field work conducted by Gallup Pakistan, the Pakistani affiliate of Gallup International Association



The study was released by Gilani Research Foundation and carried out by Gallup Pakistan, the Pakistani affiliate of Gallup International. The recent survey was carried out among a sample of 2562 men and women in rural and urban areas of all four provinces of the country, during November 17 – November 24, 2014. Error margin is estimated to be approximately ± 2-3 per cent at 95% confidence level.

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