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Wednesday, November 5, 2014

Half the Pakistani public saw the advertisement that goes “Roshan Hai Zameen, Roshan Aasman” this Eid, most watched it on PTV.

Islamabad, November 5, 2014

According to a Gilani Research Foundation Survey carried out by Gallup Pakistan, 49% Pakistanis watched the advertisement that goes “Roshan Hai Zameen, Roshan Aasman” this Eid; 39% watched it on PTV. This adds up to around 50 million adult men and women. 

A nationally representative sample of adult men and women, from across the four provinces was asked, “Nowadays, an advertisement is being shown on different channels. It goes something like this “Roshan Hai Zameen, Roshan Aasman. Mil Kar Bana Rahay Hain Roshan Pakistan”. Did you watch this advertisement on this Eid or not?” In response, 49% Pakistanis said they saw the advertisement on Eid while 51% said they did not. 

Question: “Nowadays, an advertisement is being shown on different channels. It goes something like this “Roshan Hai Zameen, Roshan Aasman. Mil Kar Bana Rahay Hain Roshan Pakistan”. Did you watch this advertisement on this Eid or not?”

  
Those respondents who answered yes were asked a follow up question, “Which television channel did you watch this advertisement on the most this Eid?” In response, 16% said they watched the advertisement on Geo, 39% said PTV, 19% said Express, 14% said ARY, 5% said Hum, 3% said ATV, 1% said TV One, while 1% named others and 2% did not respond.

Question: (If yes) Which television channel did you watch this advertisement on the most this Eid?

Source: GRF Poll (formerly known as Gilani Poll)
Field work conducted by Gallup Pakistan, the Pakistani affiliate of Gallup International Association


The study was released by Gilani Research Foundation and carried out by Gallup Pakistan, the Pakistani affiliate of Gallup International. The recent survey was carried out among a sample of 2514 men and women in rural and urban areas of all four provinces of the country, during October 13 – October 20, 2014. Error margin is estimated to be approximately ± 2-3 per cent at 95% confidence level.

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