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Thursday, October 16, 2014

Politicians were the most frequent guests in talk shows during August, with PML-N the most well-represented political party.

Islamabad, October 16, 2014

According to a Monthly Research Study conducted by Gallup Pakistan Media Research Consultancy, 68% of the guests that appeared on talk shows during August were politicans; PML-N’s members accounted for 36% of these. 

During the month of August, a total of 302 guests appeared in the television talk shows that were analyzed. Majority of the guests who appeared on television talk shows were politicians (68%), followed by academics including professors, defense analysts and senior analysts at 16%. Media persons such as journalists and experts took the next spot at 9%. Members of the judiciary, including lawyers and judges, made up 5% of the total guests invited, while military professionals (Army, Ranger, Air Force, Police, Elite Force) formed 2% of the guests. 

The total number of politicians invited were 204. Pakistan Muslim League (N) (36%) got the highest share among guest speaker categories followed by Pakistan Tehreek-e-Insaaf (19%) and Pakistan People’s Party- Parliamentarian (17%). PAT had 8% of shares followed by MQM & PML-Q (4% each). ANP and JI were the 7th most invited parties with 3% (each) share among the politicians.

Source: TV Content Analysis by Gallup Pakistan Media Research Consultancy  
Gallup Pakistan, the Pakistani affiliate of Gallup International Association

The study was released by Gilani Research Foundation and carried out by Gallup Pakistan, the Pakistani affiliate of Gallup International. The duration of the analysis is August 2014. This data was obtained after reviewing over 61 hours of video, spread over 83 episodes of 8 talk shows (Off the Record; Capital Talk; Meray Mutabiq; To the Point; Sawal Yeh Hai; News Eye; Aapas Ki Baat and Tonight with Jasmeen).

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