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Monday, October 20, 2014

Only 3% of airtime on talk shows, during August, was given to discussion about IDPs and the floods.

Islamabad, October 17, 2014

According to a Monthly Research Study conducted by Gallup Pakistan Media Research Consultancy, issues related to Politics formed 71% of all debate on television talk shows with  ‘Azadi and Inquilab Marches by PTI and PAT’ the most discussed political issue at 37%. 

During the month of August, Politics was the most discussed topic on television talk shows with 71% of the airtime. Politics was followed by Law at 15% and Governance at 4%. The remaining airtime was taken up by topics about Security (3%), Economy (2%), Media (2%) and miscellaneous issues (3%) which included the IDPs from Waziristan and the crisis created by the floods. 

Within Politics, issues related to the long march by PTI and PAT, as well as, the ‘sit-in’ in Islamabad dominated discussion. ‘Azadi and Inquilab March/Sit-in’ was the most discussed issue with 37% of the total airtime for Politics. It was followed by debate over ‘Imran Khan’s agenda’ (19%), ‘Demands for PM’s resignation’ (10%), ‘Tahir-ul-Qadri’s agenda’ (8%), ‘Role of opposition, government and army in the ending the protests’ (7%), ‘PTI/PAT negotiation with government’ (6%) and others (14%).

Multiple response question therefore sum of percentages may exceed 100.

Source: TV Content Analysis by Gallup Pakistan Media Research Consultancy  
Gallup Pakistan, the Pakistani affiliate of Gallup International Association


The study was released by Gilani Research Foundation and carried out by Gallup Pakistan, the Pakistani affiliate of Gallup International. The duration of the analysis is August 2014. This data was obtained after reviewing over 61 hours of video, spread over 8 talk shows (Off the Record; Capital Talk; Meray Mutabiq; To the Point; Sawal Yeh Hai; News Eye; Aapas Ki Baat and Tonight with Jasmeen) and 83 episodes.

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