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Monday, December 23, 2013

35% Pakistanis have heard/read about Malala Yousafzai’s book. Of these individuals, 50% rate the book as good. GILANI POLL/GALLUP PAKISTAN

Islamabad, Dec 23, 2013

According to a Gilani Research Foundation Survey carried out by Gallup Pakistan, 35% Pakistanis have heard/read about Malala Yousafzai’s book. Of these individuals, 50% rate the book as good.

A nationally representative sample of men and women, from across the four provinces was asked “Have you heard or read anything about Malala Yousafzai’s book ‘I am Malala’?” Responding to this, 35% replied in the affirmative while 63% said no. 2% did not respond.



Question: “Have you heard or read anything about Malala Yousafzai’s book ‘I am Malala’?”


 Source: Gallup and Gilani Surveys

the Pakistani affiliate of Gallup International Association
The individuals who responded positively were further asked: “What is your opinion about Malala Yousafzai’s book ‘I am Malala’?” In response, 9% claimed it to be very good followed by 50% who said the book was good. 29% thought it was bad while 8% dubbed it as very bad. 4% did not respond.


Question: “What is your opinion about Malala Yousafzai’s book ‘I am Malala’?”


 Source: Gallup and Gilani Surveys

the Pakistani affiliate of Gallup International Association
The study was released by Gilani Foundation and carried out by Gallup Pakistan, the Pakistani affiliate of Gallup International. The recent survey was carried out among a sample of 908 men and women in rural and urban areas of all four provinces of the country, during November 18, 2013 – Nov 25, 2013. Error margin is estimated to be approximately ± 2-3 per cent at 95% confidence level.

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