Islamabad, Aug 19, 2013
According to a Gilani Research Foundation Survey carried out by Gallup Pakistan, only 30% Pakistanis say they read books; 43% of these say they read every day.
A nationally representative sample of men and women from across the four provinces was asked “Do you read books (other than school/college text books)?” Responding to this, 30% said yes and 70% said no. Those who said “yes” were further asked “How frequently do you read books?” Responding to this, 43% said every day, 32% said once a week, 9% said once every two weeks and 16% said once a month.
A comparison of answers between males and females revealed that more males (35%) than females (23%) read books frequently.
Question: “Do you read books (other than school/college text books)?”
Question: “How frequently do you read books?”
Source: Gallup and Gilani Surveys
the Pakistani affiliate of Gallup International Association
The study was released by Gilani foundation and carried out by Gallup Pakistan, the Pakistani affiliate of Gallup International. The recent survey was carried out among a sample of 2635 men and women in urban and rural areas of all four provinces of the country, during July 01, 2013 – July 08, 2013. Error margin is estimated to be approximately ± 2-3 per cent at 95% confidence level.