Islamabad, Aug 20, 2013
According to a Gilani Research Foundation Survey carried out by Gallup Pakistan, of the 30% Pakistanis who say they read books, 36% prefer reading religious texts.
A nationally representative sample of men and women from across the four provinces was asked “Do you read books (other than school/college text books)?” The 30% Pakistanis who answered “yes” to this question were further asked “Normally what kind of books do you like to read?” Responding to this, 36% said religious books, 32% said informative books, 22% identified novels/digests and 10% said they read poetry. Respondents were further asked “Normally at what time do you prefer reading books?” Responding to this, 14% said they read books in the morning, 17% said in the afternoon, another 17% said at night before going to sleep and 50% said they read books whenever they found time. 2% chose not to respond.
A comparison of answers between males and females revealed that more females (41%) than males (34%) prefer reading religious books. Moreover, the figures show that likeness for religious books is higher in urban areas (45%) as compared to rural ones (32%).
Question: “Normally what kind of books do you like to read?”
Source: Gallup and Gilani Surveys
the Pakistani affiliate of Gallup International Association
The study was released by Gilani foundation and carried out by Gallup Pakistan, the Pakistani affiliate of Gallup International. The recent survey was carried out among a sample of 2635 men and women in urban and rural areas of all four provinces of the country, during July 01, 2013 – July 08, 2013. Error margin is estimated to be approximately ± 2-3 per cent at 95% confidence level.