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Monday, August 5, 2013

24% Pakistanis recall seeing USAID advertisements about poverty, energy and education-related issues in Pakistan. GILANI POLL/GALLUP PAKISTAN.

Islamabad, Aug 05, 2013

According to a Gilani Research Foundation Survey carried out by Gallup Pakistan, 24% Pakistanis recall seeing USAID advertisements about poverty, energy and education-related issues in Pakistan.

A nationally representative sample of men and women from across the four provinces was asked “Kindly tell us if you have seen the USAID advertisements about poverty, energy and education-related issues in Pakistan being aired on TV nowadays?” Responding to this, 75% said no and 24% said yes. 1% did not respond. Those who responded “yes” were further asked “What did you see in this ad?” Responding to this, 27% said a passion to eradicate illiteracy and poverty, 15% identified the construction of new dams and 9% saw Pakistan-US collaboration in building a more prosperous Pakistan whereas 28% identified other messages. 22% chose not to respond.

Respondents were further asked “Did watching this advertisement influence your opinion about the US positively, negatively or leave it unchanged?” Responding to this, 49% said influenced positively, 16% said influenced negatively and 34% said their opinion was unchanged. 1% chose not to respond.


Question: “Kindly tell us if you have seen the USAID advertisements about poverty, energy and education-related issues in Pakistan being aired on TV nowadays?”


                                                                Source: Gallup and Gilani Surveys
the Pakistani affiliate of Gallup International Association

The study was released by Gilani foundation and carried out by Gallup Pakistan, the Pakistani affiliate of Gallup International. The recent survey was carried out among a sample of 2635 men and women in rural and urban areas of all four provinces of the country, during July 01, 2013 – July 08, 2013. Error margin is estimated to be approximately ± 2-3 per cent at 95% confidence level. 

1 comment:

  1. where is more of it as just one question would not describe how the audience was able to see USAID TVCs specially when its asked by coupling it with social impacts being shown in it

    ReplyDelete