Islamabad, July 5, 2013
According to a Gilani Research Foundation Survey carried out by Gallup Pakistan, 71% of Pakistanis say they have a personal mobile phone. Of these, 48% claim they don’t use SMS.
A nationally representative sample of men and women from across the four provinces was asked “Do you have a personal mobile phone?” In response, 71% said yes and 29% answered no. Respondents who said “yes” were then asked “Do you avail the SMS?” Responding to this, 51% said yes and 48% said no. However, 1% did not give a response.
A comparison between males and females revealed that the number of males (90%) who own a personal mobile phone far exceeds the number of females (47%). Moreover, more females (52%) than males (47%) claimed that they did not use SMS. The use of SMS or lack thereof, is an important indication of familiarity and comfort level with mobile phone usage. This finding is important, given the increasing prevalence of mobile phone usage for products and services like “mobile money” and various other mobile VAS products which require much more complicated procedures than using an SMS.
Question: “If yes, do you avail the SMS”
Source: Gallup and Gilani Surveys
the Pakistani affiliate of Gallup International Association
The study was released by Gilani foundation and carried out by Gallup Pakistan, the Pakistani affiliate of Gallup International. The recent survey was carried out among a sample of 2661 men and women in rural and urban areas of all four provinces of the country, during June 10, 2013 – June 17, 2013. Error margin is estimated to be approximately ± 2-3 per cent at 95% confidence level.