Islamabad, July 17, 2013
According to a Gilani Research Foundation Survey carried out by Gallup Pakistan, 71% of Pakistanis say they drink lassi at home; of these, 89% drink homemade lassi and 10% buy it from the market.
A nationally representative sample of men and women from across the four provinces was asked “Is lassi consumed at your home?” In response, 71% said yes and 29% said no. Those who said “yes” were further asked “Do you consume homemade lassi or buy it from the market?” To this, 89% responded homemade lassi and 10% said they buy lassi from the market. However, 1% did not give a response.
A comparison of responses between rural and urban districts shows that more urban consumers of lassi purchase it from the market (15%) than rural ones (7%).
Question: “Is lassi consumed at your home?”
Question “If yes, do you consume homemade lassi or buy it from the market”
Source: Gallup and Gilani Surveys
the Pakistani affiliate of Gallup International Association
The study was released by Gilani foundation and carried out by Gallup Pakistan, the Pakistani affiliate of Gallup International. The recent survey was carried out among a sample of 2606 men and women in rural and urban areas of all four provinces of the country, during June 24, 2013 – July 01, 2013. Error margin is estimated to be approximately ± 2-3 per cent at 95% confidence level.