Islamabad, December 20, 2012
According to a Gilani Research Foundation Survey carried out by Gallup Pakistan, viewers expressed varied feelings about airing of Turkish dramas on Pakistani TV channels: 26% like it, 67% have mixed feelings about it (67%). In terms of their social impact; negative views (42%) are twice as high as positive views (22%).
A nationally representative sample of men and women from across the four provinces was asked “How much do you like these (Turkish) dramas personally?” Responding to this, 26% claim that they highly like these Turkish dramas, 67% have mixed feelings about them whereas 6% dislike these dramas. However, 1% did not give a view.
In a follow up question, the respondents were asked “In your opinion, do these dramas have positive impact on our society, negative impact or is there no impact?” Responding to this, 22% believe that these dramas have positive impact on our society, 42% believe it impacts negatively while 32% believe them to make no difference at all. However, 4% did not give a view.
Source: Gallup and Gilani Surveys
the Pakistani affiliate of Gallup International Association
The study was released by Gilani foundation and carried out by Gallup Pakistan, the Pakistani affiliate of Gallup International. The recent survey was carried out among a sample of 2510 men and women in rural and urban areas of all four provinces of the country, during December 11, 2012 – December 17, 2012. Error margin is estimated to be approximately ± 2-3 per cent at 95% confidence level.