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Tuesday, November 20, 2012

73% of Pakistanis agree with the “concept” of family planning; however they have a personal definition of what constitutes as a small family and under what conditions “family planning” is important or crucial. GILANI POLL/GALLUP PAKISTAN


Islamabad, November 20, 2012

According to a Gilani Research Foundation Survey carried out by Gallup Pakistan, 73% of Pakistanis agree with the “concept” of family planning; however they have a personal definition of what constitutes as a small family and under what conditions “family planning” is important or crucial.

A nationally representative sample of men and women from across the four provinces was asked “Some people say that people should not have too many children so the children they do have can be better provided for and have a good upbringing, while some disagree with this statement. Do you agree or disagree?” Responding to this, 73% agreed with the statement while 24% disagreed; believing the higher the number of children the better. However, 3% did not give a response.

The study findings are interesting because contraceptive prevalence rate according to UNICEF in Pakistan is only 27%, which is one of the lowest in the region. It appears with the findings from this study that at a conceptual level Pakistanis are now ready for family planning. In other words, an attitudinal shift has happened, and with appropriate “message” and “branding” of family planning campaigns behaviors can also change.

Question: “Some people say that people should not have too many children so the children they do have can be better provided for and have a good upbringing, while some disagree with this statement. Do you agree or disagree?”

Source: Gallup and Gilani Surveys
the Pakistani affiliate of Gallup International Association


The study was released by Gilani foundation and carried out by Gallup Pakistan, the Pakistani affiliate of Gallup International. The recent survey was carried out among a sample of 2660 men and women in rural and urban areas of all four provinces of the country, during October 21, 2012 – October 27, 2012. Error margin is estimated to be approximately ± 2-3 per cent at 95% confidence level. 

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