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DISCLAIMER: Gallup Pakistan is not related to Gallup Inc. headquartered in Washington D.C. USA. We require that our surveys be credited fully as Gallup Pakistan (not Gallup or Gallup Poll). We disclaim any responsibility for surveys pertaining to Pakistani public opinion except those carried out by Gallup Pakistan, the Pakistani affiliate of Gallup International Association. For details on Gallup International Association see website: www.gallup-international.com

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Monday, April 18, 2011

Showing Of Indian Channels On Cable TV Is Sharply Contested: Nearly Half Support And Half Oppose

A recent Gilani poll conducted by Gallup Pakistan shows that both Pakistani and Indian entertainment channels on cable TV are more widely viewed in Pakistan. Yet the subject is hotly contested. Thus, almost an equal number of all Pakistanis (who have access to cable TV) favour (43%) and oppose (42%) the showing of Indian channels on cable television. However, a majority (51%) reject the conspiracy theory that their government sometimes airs Indian entertainment to keep the masses away from political agitation against them. Only 26% agree with this proposition.

A nationally representative sample of men and women from across the country with access to cable television were asked the following question: “Some people are in favor of Indian channels being shown on cable television while others are not. Are you in favor or against Indian channels being shown?” Forty three percent (43%) were in favor of Indian channels being shown on cable TV as opposed to 42% who were against it.  15% said they don’t know.

A detailed study of the data revealed that comparatively more ruralites (46%) were against cable television showing Indian channels than their urban counterparts (36%). The survey also revealed that relatively more men (45%) than women (39%) were against this practice.

“Some people are in favor of Indian channels being shown on cable television while others  are not. Are you in favor or against Indian channels being shown?”


In a follow-up question, a nationally representative sample of men and women from across the country were asked the following question: “To what extent are the following television channels watched in your household?” Eighty four (84%) of the cable TV viewers claimed to watch Pakistani channels mostly, 54% Indian channels and 26% English channels.

“To what extent are the following television channels watched in your household?”


CONSPIRACY TO WARD OFF POLITICAL AGITATION?
 
In another follow-up question, a nationally representative sample of men and women from across the country were asked the following question: “Some people believe that Indian channels are being shown on cable channels to keep public aloof of the national news whereas others say that they are being shown on public demand. What is your opinion?” Majority (51%) believed that Indian channels are being shown on public demand as opposed to 26% who were of the opinion that it was to distract the public. A considerable 23% gave no response.

A detailed analysis of the survey revealed that relatively more urbanites (56%) believed that Indian channels are being shown on public demand than the rural dwellers (47%).

“Some people believe that Indian channels are being shown on cable channels to keep public aloof of the national news whereas others say that they are  being shown on public demand. What is your opinion?”


The study was released by Gilani foundation and carried out by Gallup Pakistan, the Pakistani affiliate of Gallup International. The recent survey was carried out among a sample of 2075 men and women with access to cable television, in rural and urban areas of all four provinces of the country, during February 2011. Error margin is estimated to be approximately + 2-3 per cent at 95% confidence level.

1 comment:

  1. hmm great site for All indian and pakistani tv channels, bookmarked it
    keep it up man! ;)

    ReplyDelete