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DISCLAIMER: Gallup Pakistan is not related to Gallup Inc. headquartered in Washington D.C. USA. We require that our surveys be credited fully as Gallup Pakistan (not Gallup or Gallup Poll). We disclaim any responsibility for surveys pertaining to Pakistani public opinion except those carried out by Gallup Pakistan, the Pakistani affiliate of Gallup International Association. For details on Gallup International Association see website: www.gallup-international.com

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Wednesday, May 26, 2010

95% of All Pakistani TV Viewers Prefer Watching Urdu News Channels

According to a survey carried out by Gallup Pakistan, while news channels are increasingly initiating different news channels for English and Urdu news, it is seen that a vast majority of all Pakistani TV Viewers (95%) prefer Urdu language for news channels, whereas only 3% say they watch news in English. The remaining 2% either do not watch news or gave no response.

A nationally representative sample of TV viewing men and women from across the country were asked “Nowadays the number of news channels working in the country is increasing on a daily basis. Many news channels have made separate channels for both Urdu and English news. For news do you personally watch Urdu news channels or English?” Ninety five percent (95%) claimed they watch news in Urdu, 3% said they watch English news channels whereas 2% of the respondents said they either do not watch news or gave no response. The respondents were here principally making a choice only between the two languages.

“Nowadays the number of news channels working in the country is increasing on a daily basis.
Many news channels have made separate channels for both Urdu and English news. For news do you personally watch Urdu news channels or English?”

The study was released by Gilani foundation and carried out by Gallup Pakistan, the Pakistani affiliate of Gallup International. The recent survey was carried out among a sample of 2742 men and women in rural and urban areas of all four provinces of the country, during May 2010. Error margin is estimated to be approximately + 2-3 per cent at 95% confidence level.

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